Dan "Fake Steve" Lyons has penned a pretty nasty (but in many ways true) piece about the Apple PR Machine:

That’s what happened to the poor guy at CNBC.   Sure, he got his share of "exclusive" 10-minute spots with Steve Jobs. You can find them on YouTube. They look like training videos for a correspondence course on bootlicking. Now, of course, the CNBC guy says he’s outraged. He sputters about how Apple has been irresponsible and "deplorable." His pals at Apple won’t care. They’re already moving on to the next useful idiot. Among the Silicon Valley press corps there is no shortage of them.

We wonder if Newsweek will get any more advanced copies of Apple hardware to review.  All signs point to no.

About the Author