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Digital 45's aren't just for iTunes…

Remember the brouhaha when Apple and the labels introduced a new section to iTunes selling “Digital 45s”? Well, it seems it’s not just an iTunes thing – you can expect similar offerings from all digital music providers starting from next week.

How do we know? Because we’re watching. Here’s the skinny: Sony Music subsidiary Legacy Recordings last night announced the latest batch of vintage singles to get the two-track Digital 45s treatment. These include songs from Steppenwolf, Jefferson Airplane, Bill Withers, Boston, Johnny Cash and Van Morrison.

The company calls the releases, “a 21st century virtual facsimile of the original 45 experience,” adding, “Legacy Digital 45s bundle an original A-side hit with its contemporary B-side and sleeve art (when available) for online download.”

The kicker’s at the end, where the label states: “These titles are currently available exclusively on iTunes and will be released to all major digital music providers on Tuesday, August 4.”

So, we can expect a wave of such offerings from most major digital music stores in the coming weeks, or so it appears, which makes us wonder if we’re about to see a digital music price war in the singles market as in the virtual world music retail continues to emulate previous business practices.
 

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