Last week Phil Schiller, Apple’s head of Marketing, sent out an email to Daring Fireball correcting the blog on a few facts related to a story about a app getting rejected from the App Store. Now Steve Frank (developer of the popular Coda/Transmit software), who has gone on his own seperate but parallel rants about the iPhone App Store, has also gotten and email from Phil Schiller:
to summarize, he said: “we’re listening to your feedback”. Not all of my suggested solutions were viable, he said, but they were taking it all in as they continue to evolve the app store.
He went on to say that the rumors of widespread e-book app rejection I’d heard were false — that specifically one e-book app had been rejected because it facilitated iPhone-to-iPhone sharing of (potentially copyrighted) books. But that otherwise, there was no sweeping ban on e-book readers.
Since Phil is listening to his feedback, Steve is considering putting down his new Android phone and coming back to the Apple side after his week-long boycott.
It is interesting that Apple is choosing this medium of communication rather than using the typical PR channels and/or a developer relations-type approach. Steve Jobs often directly responds to emails as well so maybe this is the preferred means of communications.. This particular email seems to have worked on Frank.