This seems like a good idea. Apple’s opening a Retail Store next year in Chicago near a run-down subway station at North and Clybourn. Apple would like to spruce up the place in exchange for 4 million dollars in advertising money (which if Chicago is anything like NYC, is gonna happen anyway).
A CTA spokeswoman confirmed that the transit authority is in talks with the computer and iPhone behemoth about a deal that could net the cash-strapped CTA as much as $4 million in funding from Apple to pay for an upgrade of the run-down subway station at North and Clybourn, which is adjacent to an Apple retail store now under construction and expected to open next year. In exchange for its millions, Apple would receive first dibs on any and all advertising that eventually goes up at the rehabbed subway stop, which would allow Apple to create what is known as a "station domination" advertising effect at the North and Clybourn station.
The CTA spokesperson said the deal stopped short of letting the transit authority extend naming rights for the subway stop to Apple. That might have been awesome. "Next Stop, Apple!"
Inside the Station
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