Universal Studios Home Entertainment has introduced a host of enhanced iPhone and iPod touch-enabled features and social web-based offerings within its latest batch of Blu-ray releases.

The studio has announced the release of Blu-ray versions of Bruno, Funny People, 9, American Pie Presents: The Book of Love, Public Enemies, and Inglourious Basterds, these will ship by Christmas.

All the discs include the pocket BLU app, which offers iPhone and iPod users touch further enhancements to the Blu-ray experience, and social BLU, which offers Blu-ray users more ways to interact with their Facebook and Twitter networks through an Internet-connected Blu-ray player.

Craig Kornblau, President of Universal Studios Home Entertainment said, “By bridging Blu-ray’s vast capabilities with the Internet, iPhone, iPod touch and some of the hugely popular social networking platforms, we are effectively taking the Blu-ray experience to the next level, offering consumers the opportunity to easily integrate their favorite films into those activities and devices that have become part of their everyday lifestyle.”

pocket BLU uses the device’s Wi-Fi connection to work seamlessly with a network-connected Blu-ray player and offers the following advanced features:

  • Advanced Remote Control: A sleek, elegant new way to operate your Blu-ray player. Users can navigate through menus, playback and BD-Live functions with ease.
  • Video Timeline: By turning the phone to landscape mode, users will bring up the video timeline, allowing them to instantly access any point in the movie.
  • Mobile-To-Go: Users can unlock a selection of exclusive bonus content with their Blu-ray discs to save to their device or to stream from anywhere there’s a Wi-Fi network, enabling them to enjoy exclusive content on the go, anytime, anywhere.
  • Browse Titles: Users will have access to a complete list of pocket BLU-enabled titles available and coming to Blu-ray Hi-Def. Free previews and more.
  • Pop-Up Keyboard: Enter data into a Blu-ray player with this easy and intuitive keyboard that will facilitate such Blu-ray(TM) features as chatting with friends and sending messages.

The pocket BLU app will be made available for free from the App Store on iPhone and iPod touch. It doesn’t appear to be available at the App Store at this time, but our information suggests its pending – perhaps it’s lost in Apple’s Byzantine App Store approval process…

About the Author