Vevo, a joint venture between Sony and Universal Music, claims to be the “Hulu for music videos”. That remains to be seen. However, the site did get a big boost today by announcing that a third (of the big four) music label, EMI, would be adding their content to the site.
The site launches tomorrow and is powered by Youtube. Coincidentally, Warner, the only major label not in Vevo, has a partnership with Google to do videos on their own. Vevo has put out their sloppy version of Video Killed the Radio Star below, with 50 Cent.
VEVO ANNOUNCES AGREEMENT WITH EMI MUSIC
New Premium Music Service to Launch on December 8
with Content from Universal Music Group, Sony Music Entertainment
and EMI Music
NEW YORK December 7, 2009 — VEVO, the new premium music video and entertainment service, today announced an agreement in which EMI Music will join Universal Music Group and Sony Music Entertainment in providing music fans with professionally-created video content when the service debuts on December 8 in the United States and Canada.
As part of this agreement, music fans will be able to view professionally-created video content from artists on EMI’s labels including Astralwerks, Blue Note, Capitol and Virgin, as well as the independent artists and labels represented by EMI Label Services and EMI