Macrumors is knee-deep in filings for secret Delaware companies made by Apple’s Senior Trademark Specialist Regina Porter.  This morning, they’ve found another name that could at some point be used in a future Apple product/service.


According to Macrumors, the trademark classification includes the following passage:

Computer hardware and computer software for accessing, browsing, searching, recording, organizing, storing, transmitting, receiving, manipulating, streaming, reproducing, playing, and reviewing audio, video, games, music, television, movies, photographs, and other multimedia content.

Even more revealing was a later passage which describes downloadable electronic content of a wide variety:

Downloadable electronic publications in the nature of books, magazines, newsletters, journals, and blogs in the fields of entertainment, sports, science, history, culture, celebrities, news, current events, politics, technology, and education;

As TechCrunch points out, the registration for this name tends toward it being a service rather than being a physical product.  

From the description above, it seems that iGuide would replace much of the functionality of iTunes if it were to be released on the Mac platform as well (and Apple likes to maintain continuity among all of its platforms). As we’ve pointed out in the past, iTunes functionality has grown far beyond its original purpose of organizing music.

Could the ‘iGuide’ name replace ‘iTunes’ in the future?  It also looks like it would encroach on ‘Front Row’ as well.

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