Fisher-Price has been watching Apple closely and this week will introduce its own iPad-inspired device for children, the iXL.

The iXL offers photo, ebook, music playback, games, an art studio and e-notebook all inside its robust body. Set to cost $79.99, the system launches at this week’s Toy Fair in New York and to the public in July.

The idea is that children will want to mess with this device because it emulates what their parents and older siblings use.

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