The New York Times last night revealed that Google, in partnership with device manufacturer Sony and peripherals manufacturer Logitech, were working on a ‘GoogleTV’.

Yes, it is exactly what it sounds like and probably inevitable for the company that knows no bounds in their reach for the digital consumer.

But are there chairs being thrown in Cupertino? Perhaps, but they’ve had it coming. AppleTV could’ve been so much more than it is. Apple could own this market, yet they’ve let all matter of competitors come in and take some space, including Boxee which rode to prominence hacked into an AppleTV.

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