Millennial Media has released their August 2010 ad impressions report and the results are quite phenomenal for iOS. iOS led the pack with 48% of total advertisement impressions in August. This 48% includes all iOS devices, not just the iPhone, such as the iPhone, iPad, and iPod touch.
Android comes in number two with 26% of ad impressions just 7% of Research in Motion’s (BlackBerry etc.) 19%. Getting into actual phones (not including non-phone communicators such as iPad, iPod touch, PSP, Kindle etc.) Apple still leads August impressions with 28.32%. Samsung and Motorola sit at numbers two and three with 15.46% and 14.32% respectively.
In terms of smartphone models, Apple’s iPhone led total August ad impressions with 27.67% with Motorola’s Droid trailing at number two with a measly 9.44%.
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