It looks like TJ Maxx bought the iPads at retail ($500) and are selling them sporadically for $399 for publicity at $100 per iPad loss. It looks like the publicity stunt worked and a bunch of shoppers got a cheap iPad. Well done!
Sherry Lang, SVP of Global Communications for TJX told Fortune:
“We have received many inquiries about a particular famous maker high tech item recently sold in our stores. As an off-price retailer, our business provides an ever-changing selection of great finds of famous maker apparel and non-apparel categories at excellent values. In other words, our mission is to offer a treasure hunt of great values, every day. Earlier this week, a small number of T.J.Maxx and Marshalls stores received a very limited quantity of first quality electronic tablets that were sourced from a retailer. Our customers have come to know and shop us for the exciting and unexpected values we offer on a daily basis.”