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Apple retail’s European expansion continues — now it intends opening a new store slap bang in the center of Amsterdam at the Leidseplein.

The store will be situated in the architecturally impressive building Apple Benelux already holds offices, a local report explains. The store opens on the ground floor in 2011.

Apple has apparently already begun recruiting staff for the store and is selecting builders.

At present the site is temporarily least to an art gallery and retail permission has already been granted by city authorities.

So: yet another reason to visit Amsterdam. The Apple Store. Opening in spring 2011.

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