Apple has been really thinking about their content creation strategy in Mac OS X and has lead the industry with applications like Garageband and iMovie. With 10.7 Lion Apple has moved to some new consumer content creation and that is podcasts. Apple has long had two application called ‘Podcast Producer’ and ‘Podcast Capture’ which work together to allow people to create podcasts and share them.

Unfortunately, these applications have been exclusive to Apple’s Mac OS X Server platform and were created with a “pro” mindset. Sort of like Final Cut Pro being the “pro” version of iMovie. Now, in Mac OS X 10.7 Lion, Apple will introduce a new application called ‘Podcast Publisher’ and it’s the consumer version of ‘Podcast Producer‘.

Podcast Publisher allows users to create as many shows as they want and within each show they can have episodes. Podcast Publisher lets you capture video and/or audio for your show, and you can even record your Mac’s screen in realtime if you want to demo something. You can even do some quick iOS-like editing of your clips (“trimming”) and the whole feel of the application is very user-friendly.

Once your podcast episode is complete you can export it as a file to your desktop, iTunes, or an e-mail. You can also easily send it to your Podcast library’s server or remote workflow. We think Podcast Producer is something a lot of people will use, as Apple’s is yet to implement a true podcast creation tool in Mac OS X for use by anyone.

Check out a screenshot walkthrough after the break in addition to Apple’s explanation of the application. (Thanks, anonymous)

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