According to DailyTech, Apple is gearing up to launch a television set business this fall. The site claims that a former Apple executive spilled the beans on the project, saying “you’ll go into an Apple retail store and be able to walk out with a TV. It’s perfect.” This TV display is said to be powered by Apple’s popular iOS (currently runs on the iPad, iPhone, iPod touch and Apple TV). The report also says that Apple will not be developing the large screens in-house, but will work with an OEM, like Samsung, to get production rolling.

An actual Apple television set has been rumored for years now with reports from analysts like Gene Munster, and cryptic official job listings from Apple. Apple currently sells a $99 Apple TV, iOS-powered set-top-box. Essentially, this Apple TV display is said to be a large screen with a built-in Apple TV. In addition, Apple has been researching OLED technologies – perhaps that research ties into this rumored TV set. DailyTech has been a reliable source for information within Intel, but has no track record regarding rumors on the subject of TVs.

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