Research firm comScore is out with a new survey that pegs iPad’s share of all tablet traffic in the US at a whopping 97 percent and 89 percent across all markets. The comprehensive research measured digital traffic from all devices across key territories worldwide. Silicon Alley Insider drilled through the numbers, creating an easily digestible chart, seen above, focused on just the tablet traffic.
While iPad numbers seem too high, remember that Apple so far sold 25 million units while competitors are just getting started. For example, Samsung only recently began selling its patent-infringing (so says Apple) Galaxy Tab 10.1 last Friday in the United States and it won’t arrive in the UK before August. Key takeaway: Apple’s tablet traffic is 95 percent or higher in twelve of the thirteen countries. Either the buying public is picking up iPads left and right or iPad users surf the web more often than other tablet owners.
In Japan and UK, for example, the iPad accounted for 100 percent and 99 percent of all tablet traffic, respectively. When the scope is expanded from just tablets to all non-computer devices (mobile phones, tablets, music players, e-readers, gaming devices and other web-enabled devices), iPad’s share drops, says comScore:
The iPad is currently the dominant tablet device across all geographies, contributing more than 89 percent of tablet traffic across all markets. The iPad’s contribution to total non-computer device traffic is highest in Canada (33.5 percent). Brazil has the second highest non-computer device share of traffic coming from the iPad at 31.8 percent, although non-computer devices account for less than 1 percent of total traffic in the country. In Singapore, where non-computer devices comprise nearly 6 percent of total traffic, the iPad accounts for 26.2 percent of this traffic.
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