While the new Kindle Fire tablet failed to impress folks who were hoping for an iPad killer, the $79 regular Kindle has gotten us excited because this thing is now within grasp of an average consumer and if history is an indication, sales should grow at an exponential rate. Conveniently, Amazon has a new television commercial to push the $79 Kindle into mainstream. Clearly they want you to view the device as the perfect holiday gift. The new inexpensive Kindle is available today. Its touch-based counterpart named the Kindle Touch is arriving in time for Thanksgiving, priced at $99/$149 for Wi-Fi/3G variant.

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