In a move differing from many of their competitors, Bloomberg TV has decided to provide their 24-hour live broadcast in a new Bloomberg TV+ app. The company, which is supported by the world’s largest international news bureau network with 146 bureaus in 72 countries, announced Thursday that the live stream would be made available subscription-free to all iPad owners. This varies from other content providers on the iPad such as CNN who reserve their live stream for specific subscription holders. The app will support streaming in both landscape and portrait view and also include featured videos for the day’s biggest stories, exclusive interviews, and a selection of Bloomberg programming on demand. You will also have access to all content from the last 24 hours and content produced specifically for mobile.

This will definitely be a welcome addition to Bloomberg TV content on the iPad, as up until now pulling up flash-based video content on the Bloomberg site obviously provides you with the typical “This video is not encoded to playback on this device.” as seen in the image below.

Other added features include the ability to download videos for offline viewing, search the content library, schedule reminders for upcoming shows, and share via the usual social networks. You can even customize Bloomberg’s familiar scrolling ticker. Grab the free Bloomberg TV+ app from the App Store now, full release notes from iTunes below.

Bloomberg Television is a 24-hour global business & financial news network that is watched by the most affluent and influential viewers in the world. It is supported by the world’s largest international news bureau network with 146 bureaus in 72 countries.

With Bloomberg TV+

Watch: – Live TV: Bloomberg Television Live 24-hours a day – Featured videos: The biggest business stories right now prioritized by importance – Last 24 Hours: All the important business stories from the last 24 hours – Exclusive interviews with the most influential people in business, finance and investment – Original content produced for mobile – Bloomberg’s critically acclaimed shows on demand

Plus: – Download videos for offline viewing – Get extra content on people, companies and topics while watching – Search our extensive library of video content – Set and receive reminders for upcoming programs on Live TV – Share videos via Twitter, Facebook and Email – Customize your interactive scrolling ticker and get the latest news and market information – Enjoy all of this in portrait or landscape; fully optimized for both

FINALLY! Business TV on your iPad.

Shows available on demand include: – Bloomberg West – Charlie Rose – Surveillance Midday with Tom Keene – Tech Stars – Bloomberg Rewind – Sportfolio – Innovators – Bloomberg Enterprise – Bloomberg Risk Takers – Bloomberg Game Changers

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About the Author

Jordan Kahn

Jordan writes about all things Apple as Senior Editor of 9to5Mac, & contributes to 9to5Google, 9to5Toys, & He also co-authors 9to5Mac’s Logic Pros series.