Apple has aired two new television commercials about the iPhone 4S headline feature, Siri. The first new ad, displayed above, focuses on Siri’s integration with the Yelp, Maps, location, and direction services, while the second ad, embedded after the break, focuses on on how Siri can help you with many aspects of your life. Specifically, the second ad shows how Siri helps a musician learn new notes with Siri’s Wolfram-Alpha integration, dictate a text message to his fellow band members, and find a store to buy a new instrument. The second ad closes with a reference to Siri’s well-known (and sometimes humorous) ability to call the user whatever the user wants; in this case “rock god.”
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