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Although Apple makes the vast majority of its money selling hardware, it still makes a healthy profit on its software. With hundreds of millions of iOS devices in the wild, each app sold has the potential for big sales.

Apple announced today that it sold its one-millionth copy of the $4.99 iPhoto [iTunes] in under 10 days. While sales have been relatively brisk, reviews are somewhat mixed.

Apple’s Senior Vice President of Industrial Design Jony Ive took particular pride in the app: “The iPhoto app we created for the new iPad completely consumes you and you forget you are using an iPad.”

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