Walter Isaacson, author of the Steve Jobs biography, said in the past he omitted certain details and even referred to the book as a “first or second draft” when discussing plans to expand it with an addendum in a future re-release of the best-selling bio. While we have heard nothing official on those plans since, Isaacson just published a lengthy piece for Harvard Business Review titled “The Real Leadership Lessons of Steve Jobs.”
As noted by Isaacson, he was inspired to write the piece after many attempted to draw management lessons from the biography that he claims, “fixate[s] too much on the rough edges” of Jobs’ personality. Most of the piece focuses on Jobs’ management style, but Isaacson also once again talked about the late chief’s desire to produce “magical tools for digital photography and ways to make television simple and personal.” Here is an excerpt:
One of the last times I saw him, after I had finished writing most of the book, I asked him again about his tendency to be rough on people. “Look at the results,” he replied. “These are all smart people I work with, and any of them could get a top job at another place if they were truly feeling brutalized. But they don’t.” Then he paused for a few moments and said, almost wistfully, “And we got some amazing things done.”… Even when he was dying, Jobs set his sights on disrupting more industries. He had a vision for turning textbooks into artistic creations that anyone with a Mac could fashion and craft—something that Apple announced in January 2012. He also dreamed of producing magical tools for digital photography and ways to make television simple and personal. Those, no doubt, will come as well. And even though he will not be around to see them to fruition, his rules for success helped him build a company that not only will create these and other disruptive products, but will stand at the intersection of creativity and technology as long as Jobs’s DNA persists at its core.
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