As they have done for past disasters, Apple had partnered with the Red Cross to setup a page in the iTunes Store to collect donations to help the relief effort for those affected by Sandy. 100% of the donations will go directly to the American Red Cross for relief efforts, Apple is just serving as a hub to accept the donations. The increments for donation, as shown in the screenshot above, as $5, $10, $25, $50, $100, and $200.
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