Apple job description outlines goal to evolve Siri as a distinct, recognizable character

Apple hinted in November at its plans to add more features to Siri in the near future with a job listing that sought individuals to translate Siri into a handful of new languages. Today, we came across another interesting job listing posted by Apple. This one looks for a creative writer skilled in character-driven dialog to “help the Siri team evolve Siri as a distinct, recognizable character.” Not only will the person help “refresh and refine” existing Siri content, Apple is also looking for someone to “develop and write original dialog to support new Siri capabilities.”

Apple clearly thinks Siri’s personality and lifelike AI is just as important as her functionality, noting in the job ad that “Siri’s known for ‘her’ wit, cultural knowledge, and zeal to explain things in engaging, funny, and practical ways.” It looks like Siri’s witty responses will be something that Apple continues to focus on to differentiate Siri from the competition.

We’re looking for a uniquely creative individual to help us evolve and enrich Siri, our virtual personal assistant. Siri’s known for ‘her’ wit, cultural knowledge, and zeal to explain things in engaging, funny, and practical ways. The ideal candidate is someone who combines a love for language, wordplay, and conversation with demonstrated experience in bringing creative content to life within an intense technical environment.