Apple has revamped its plans for a new flagship San Francisco store in Union Square after concerns that a popular bronze fountain and sculpture would be removed, and that the building design wouldn’t offer sufficient visual interest from the exterior, reports SFGate.

Apple has presented city officials with a revised design for the flagship store it wants to build across from Union Square at Post and Stockton streets. And where the initial proposal in May consigned the fountain to an unknown fate, it now will stand amid steps leading up to a plaza between the back of the Apple Store and the side of the Grand Hyatt San Francisco.

The building design, designed to provide 45 percent more space than its existing Stockton store, also faced accusations that the steel and glass cube would be too boring for passers-by. Apple now plans a full-height window and skylight in what was to have been a featureless wall, and to set the glass frontage back to create a more interesting shape.

Apple’s US stores are the most profitable retail spaces in the country, beating even Tiffany and Harrods in earnings per square foot.

Via MacRumors

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Ben Lovejoy

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