With reports that Apple is in final talks to close a $3.2 billion deal to purchase Beats Electronics, we thought it would be interesting to revisit a recent interview with the company’s co-founder Jimmy Iovine from just before the launch of Beats Music. The interview above was from the D: Dive Into Media conference back in February of 2013 and in it Iovine gives a lot of insight into his view of the music industry leading up to the launch of the company’s new Beats Music subscription streaming service.

You’ll also get a sense of just how important a figure Iovine is in the music industry, which might be why Tim Cook is rumored to be keeping Iovine on as a special adviser on creative matters through the Beats deal. Lots of topics are covered, but the interview as a whole gives great perspective into Beats’ mission with its new streaming music service.

FTC: We use income earning auto affiliate links. More.


Check out 9to5Mac on YouTube for more Apple news:

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author