Instagram is reportedly working on a new photo sharing app called “Bolt,” according to screenshots that surfaced online today (via The Verge). The leak comes from an advertisement for the app that appeared inside of the Instagram for Android app (pictured above). The notification, which some users noticed and posted screenshots of online, appears to be visible for some users in the app accidentally ahead of an official launch by Instagram.
We don’t gain much info about the app other than it’s description that it will be a “one tap photo messaging” app, which is leading to speculation it will be a Snapchat competitor of sorts. There is a possibility this could just be a test for new app install ads coming to the Instagram apps.
Instgram hasn’t yet commented and the app isn’t available on the App Store or Google Play yet, but I suspect we’ll be hearing more about the app soon.