IKEA has posted a video to announce its new 2015 catalog. As you’ll quickly notice, it’s a direct parody of the 2010 iPad launch video featuring Apple executives. IKEA video is above, and the Apple video is below for comparison. (via SetteB.it).

Oh, and the packaging (via comments):

10610973_1478274202432930_1616141560_n

About the Author

Mark Gurman's favorite gear