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IKEA parodies iPad launch video to debut its 2015 catalog

IKEA has posted a video to announce its new 2015 catalog. As you’ll quickly notice, it’s a direct parody of the 2010 iPad launch video featuring Apple executives. IKEA video is above, and the Apple video is below for comparison. (via

Oh, and the packaging (via comments):


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  1. Mike Murray - 9 years ago

    This is just stupid. I want my 3 minutes back.

  2. bmelson0412 - 9 years ago

    Completely irrelevant!!!!!!

  3. Arib ;] - 9 years ago

    Meanwhile in Malaysia, they start shipping this IKEA 2015 catalog in iPad-like packaging. LOL.

  4. I love IKEA, so I give this a pass. A bit long, but a fun parody, right up IKEA’s alley.

  5. I think that was pretty funny, well done IKEA.

  6. ok, it made me laugh. i liked it.

  7. This was very funny and genius, in its ripoff :-)

  8. 89p13 - 9 years ago

    Well done, IKEA – Much better than a Samesung ad.

  9. mac2net - 9 years ago

    BTW most of the images in the catalogue are computer generated and not real photos.

  10. acslater017 - 9 years ago

    Something about the page turning cracks me up.

  11. WaveMedia (@WaveMedia) - 9 years ago

    I lol’d.

  12. Billy Graham - 9 years ago

    thank god we don’t have to assemble the bookbook first…

  13. This is even funnier if you’ve been watching the excellent “Welcome to Sweden” TV show.

  14. herb02135go - 9 years ago

    This is tasteless and lacking in class. How dare anyone make fun of shiny Apple products. Boycott Ikea!

    (HEY OLLIE-SON, did I get the fake outrage right?)

  15. Mark Dowling - 9 years ago

    Put down your electronics and read a book !

  16. aeronperyton - 9 years ago

    The iFixIt teardown rates it a 1; Copious amounts of glue holding the pages together. If one page tears the only recourse is to request another catalog!

  17. sikosis - 9 years ago

    Cringeworthy … though I have to wonder what Twelve South think about them using their product name bookbook …

  18. - 9 years ago

    Yeah, this is the really environmentally sane choice for a sustainable living.

    –Want to read about something else, or an update? No problem – just get yourself an entirely new device.
    –Want to find something old? No prob either – just go dig in the rubbish heap.

    …and Ikea try to call themselves green – bah!

  19. iphonenick (@iphonenick) - 9 years ago

    Great parody. Thanks Ikea.

  20. So they want me to stop using their iPad app I guess?

  21. paul55br - 9 years ago

    Love it!

  22. You’ve missed half of the story Mark! Ikea has a companion app that works with the catalogue. It allows you to scan a page and then see items in the catalogue in videos – and I’m presuming order items on that page through the app. It appears they may even be a virtual reality component to the app, allowing you to visualize the size of furniture in a room before purchasing. All I did was google Ikea Catalogue…

  23. mattie1982 - 9 years ago

    Love it IKEA!! Very good.