Besides the news about iPhone 6 and 6 Plus pre-order numbers, Apple’s press release this morning introduced Apple’s new company description/mission statement. Apple tweaks this from time-to-time based on new product introductions. With Apple Pay and Apple Watch incoming, Apple has edited this company description. Here’s the new one:

Apple reinvented the mobile phone with its revolutionary iPhone and App Store, defined the future of mobile media and computing devices with iPad and has announced Apple Watch, its most personal device ever. Apple leads the digital music revolution with its iPods and iTunes online store, continues the rapid pace of innovation of mobile software with iOS and integrated services including Apple Pay and iCloud. Apple designs Macs, the best personal computers in the world with OS X, and free iOS and OS X apps like iWork and iMovie.

Here’s the previous one for comparison:

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

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