Apple has announced that for the month of October it will be accepting donations through the iTunes Store on behalf of City of Hope in support of Breast Cancer Awareness Month. City of Hope is a research facility that focuses on prevention and treatment of not only cancer, but many serious diseases such as lymphoma.
The Cupertino company has previously collected donations on behalf of organizations such as the Red Cross following catastrophic events such as typhoons and hurricanes. This is the first time Apple has collected donations for City of Hope or Breast Cancer Awareness Month.
In 2011 Tim Cook announced that all employee donations to charity would be matched by the company. Last year Apple auctioned off a lunch with the executive to support the Robert F. Kennedy Center for Justice and Human Rights. The same offer was made again this year.