In order to further personalize the Apple Watch sales experience, Apple is positioning its retail employees to learn more about its customers in order to help them make an even better Apple Watch purchasing decision. Apple today sent a memo to retail employees that summarizes feedback from 16 retail store employees who helped show off the Watch during Paris Fashion Week at Parisian boutique Colette in September 2014. The most notable piece of advice:
Helping customers buy a watch means you need to understand them more. You need to know about their life, their activities, and [needs]… Be prepared to ask permission to interact closely with people.
While this statement may seem like Apple wants its employees to get overly personal with potential Apple Watch customers, some of these questions are appropriate in light of the Apple Watch’s feature set. Depending on these answers, employees will be able to better steer customers toward different Apple Watch collections. For example, a person focused on outdoor activities may want the Sport version, while someone constantly at high-profile events may want a stainless steel or gold model…
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This advice to all retail employees from those with hands on Apple Watch sales experience falls in-line with our reporting on Apple’s official Apple Watch sales materials from earlier this month. According to our earlier report, Apple retail employees will ask customers about strap preferences, upgrading to newer iPhone models, and about where they intend to use/wear the Apple Watch.
Among the other words of advice in the memo, Apple is preparing staff to answer questions on Apple Pay, device compatibility, the Taptic Engine, and various technical specifications. Earlier today, we revealed several yet-to-be-announced Apple Watch features such as more details on battery life management, a new health feature for determining the user’s heart rate, and more information about daily usage details.
We can expect to hear a lot more about the Apple Watch’s third-party applications, pricing, availability and more at Apple’s Spring Forward event on Monday, but until then you can check out our round up of what we expect Apple to announce.