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Apple Watch Edition won’t be the most expensive smartwatch on the market

With informed speculation suggesting that the price of the Apple Watch Edition will be somewhere in the $6-10,000 range, you might think that would easily make it the most expensive smartwatch on the market. But no: luxury watchmaker Hoptroff makes a mechanical gold smartwatch for £14,400 ($21,700)–and the platinum model works out to a cool $54,000.

Functionality may be limited, but it’s genius design. It syncs with your iPhone to access your calendar data, then one dial points to the time of your next appointment while another points to the first letter of the appointment title–for example, the name of the person you’re meeting. Delightfully clever, if perhaps questionable in usability.

Of course, for $54k you don’t just get a standard alphabet for those letters, that would be common. Each client gets a bespoke arrangement of the letters on the top dial.

And don’t worry, you’ll have a little time to save up. A mere 25% deposit will reserve your Hoptroff No.8 Diary Watch, and you’ll have three months to save up for the balance while the company makes it for you.

We should learn more about the Apple Watch Edition–and its cheaper siblings–on Monday.

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Comments

  1. Interestingly enough, the last four letters on the device spell JUNK

  2. The last 4 letters in the top arrangement of letters spells “JUNK”

  3. thecodee - 10 years ago

    Is “JUNK” in the top dial a coincidence or a secret message from an insider?

  4. pineapplevanl - 10 years ago

    I’m sure the apple cart won’t either…

  5. jrox16 - 10 years ago

    Apple Watch Edition – $1499 to $2499

  6. It’s ugly to boot!

  7. repentantgamer - 10 years ago

    The first four letters should have been “FAIL.”

  8. Nick Donnelly - 10 years ago

    Will they sell a single 1 of these? I doubt it – this is vapourware and a free advert. Nice.

    • Ben Lovejoy - 10 years ago

      They sell other watches at a similar price. This will have its market, I’m sure – a tiny but profitable one.

Author

Avatar for Ben Lovejoy Ben Lovejoy

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!


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