BuzzFeed reports today that Apple’s next-generation Apple TV will not support 4K video streaming. Citing “sources in position to know,” the report claims that due to the lack of TVs that support the latest video standard, as well as the lack of streaming 4K content, Apple has no plans to implement it into its upcoming refreshed set-top box.
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“4K is great, but it’s still in its infancy,” a source reportedly stated. While 4K technology has been catching on recently, there doesn’t appear to be any major benefit for Apple to implement it into the budget-priced Apple TV. Apple recently cut the price of the current-gen Apple TV to $69. Although Netflix currently supports 4K video streaming, its offerings are limited. Streaming 4K is also incredibly expensive for customers at this point, with it using four times the amount of bandwidth as the average Netflix stream.
We reported in March that Apple was planning to debut a new Apple TV at some point this year, with a later report corroborating our sources and also claiming the device will be unveiled at WWDC in June. We reported that the new Apple TV will be slimmer and offer a more capable and tactile remote. Software-wise, the new Apple TV is expected to feature a redesigned interface with an App Store and support for its upcoming streaming music service.
It has also been reported recently that Apple plans to unveil a $30-$40/month Web TV service with support for at least 25 channels. Apple’s online TV service will reportedly launch in September with headlining support from ABC, CBS, and Fox.
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