Apple has officially named long time director of public relations Steve Dowling as its new Vice President of Communications, as noted on the company’s executive bios webpage. Dowling succeeds former Apple Communications head Katie Cotton, who left Apple in 2014 following Apple CEO Tim Cook choosing to take Apple in a new direction PR-wise. Dowling has led Apple’s Communications division for several months following Cotton’s departure, and he was internally named interim head of PR last October. Following the departure of Cotton, Apple’s PR strategy has been more open, with the company commenting more frequently on various news matters and seeding product review units to more news organizations. Dowling has been seen alongside Cook at various media appearances across the world. Last year, we published an extensive profile of Apple’s PR, Communications, and Marketing department, noting that Dowling would likely become Katie Cotton’s official successor in the near future.
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