Katie Cotton Stories January 27, 2016

Natalie Kerris, former senior director of Worldwide Corporate Communications at Apple, is rumored to be in line to head Twitter’s communications department. Re/code reports that Twitter has been courting her to help turn around perceptions that the company has been lacking in innovation.

Kerris has recently spent a lot of time talking to top Twitter execs and is the leading candidate for the job. If hired, she will report to general counsel Vijaya Gadde and not, interestingly, to newly named CMO Leslie Berland. Gadde conducted the search, which has been taking place for months. She would replace Gabriel Stricker, who left Twitter and is now working back at Google on its fiber effort.

Kerris held the senior PR role at Apple for 14 years, playing a key role in the launches of products ranging from the iPod and iPhone through to Apple Pay and the Apple Watch. It was thought that she made the decision to leave the company after failing to win the vice-president role vacated by Katie Cotton …

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Katie Cotton Stories April 22, 2015

Natalie Kerris, a longtime senior executive within Apple’s PR and Communications group is retiring from the company, she confirmed today on Twitter. Journalist Ed Bott first indicated her retirement via Twitter. Bott says that Kerris informed him of her retirement for a LinkedIn message, and Kerris has updated her LinkedIn profile. Kerris joined Apple 14 years ago, and she led PR for Apple’s major product lines such as the iPhone. Kerris’s position within Apple’s PR group grew upon the retirement of former VP of Communications Katie Cotton.

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The best 4K & 5K displays for Mac

Katie Cotton Stories April 16, 2015

Apple has officially named long time director of public relations Steve Dowling as its new Vice President of Communications, as noted on the company’s executive bios webpage. Dowling succeeds former Apple Communications head Katie Cotton, who left Apple in 2014 following Apple CEO Tim Cook choosing to take Apple in a new direction PR-wise. Dowling has led Apple’s Communications division for several months following Cotton’s departure, and he was internally named interim head of PR last October. Following the departure of Cotton, Apple’s PR strategy has been more open, with the company commenting more frequently on various news matters and seeding product review units to more news organizations. Dowling has been seen alongside Cook at various media appearances across the world. Last year, we published an extensive profile of Apple’s PR, Communications, and Marketing department, noting that Dowling would likely become Katie Cotton’s official successor in the near future.

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Katie Cotton Stories February 17, 2015

Long-time Macworld editor Chris Breen joins Apple

Chris Breen, a long-time writer and Senior Editor for Macworld, has decided to leave a long-time career of journalism covering the Cupertino company and take his talents straight to Apple itself.

According to a post on his personal blog:

Just a note to say that I’ve left Macworld to work for a Cupertino-based technology company you may be familiar with.

There are loads of reasons for the change, but blend them together and they add up to my desire to try something different before I don the large shorts and spend the bulk of my remaining days looking for my misplaced spectacles.

“Chris has been such an essential staff member that the word “essential” seems woefully inadequate to describe him,” wrote Macworld’s Susie Ochs.

This news comes several months after another long-time journalist, Anand Shimpi of AnandTech.com, also retired from writing to join Apple.

As with Anand, it’s not known what Breen will be doing at Apple. Being part of the post-Cotton PR team at the company is definitely a possibility, but the fact that another Macworld Editor Jon Seff was picked up for the secretive Apple University training program might shine some light on what Apple is doing with these journos.

Katie Cotton Stories October 2, 2014

Re/code reports today that Apple has chosen longtime Apple PR deputy Steve Dowling to lead Apple’s public relations efforts as interim PR chief. The report notes that Dowling’s role as head of Apple PR is not yet permanent as Apple continues to look for candidates outside of the company.

Sources close to Apple tell Code/red that Dowling was tapped as interim head of public relations last week by CEO Tim Cook. […] Dowling’s appointment has been framed to employees as an interim one and I’m told Apple will continue to evaluate worthy outside candidates if one should pop up. That said, the fact that Cook has officially put Dowling at the top of Apple’s PR organization suggests he could remain there.

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Katie Cotton Stories September 10, 2014

Jay Carney joining CNN after reportedly being considered for Apple PR chief

Former White House Press Secretary for the Obama Administration Jay Carney is joining CNN as a political commenter, Politico reports. The announcement was made by the cable network and Carney today.

“I’m thrilled to be joining CNN at a time when there is so much happening in the nation and the world,” Carney said in a statement.

Carney’s move to CNN surely means the end to reports that the former White House Press Secretary is in the running for Apple’s top PR spot vacated by now-retired Katie Cotton. Re/code reported earlier this year that Carney was among the top candidates in the running for that role, and Bloomberg later corroborated that report. This likely means Apple was in talks with Carney, but Apple and Carney will be going in different directions. The search for a ‘friendlier, more approachable’ PR chief continues.

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