Natalie Kerris, former senior director of Worldwide Corporate Communications at Apple, is rumored to be in line to head Twitter’s communications department. Re/code reports that Twitter has been courting her to help turn around perceptions that the company has been lacking in innovation.

Kerris has recently spent a lot of time talking to top Twitter execs and is the leading candidate for the job. If hired, she will report to general counsel Vijaya Gadde and not, interestingly, to newly named CMO Leslie Berland. Gadde conducted the search, which has been taking place for months. She would replace Gabriel Stricker, who left Twitter and is now working back at Google on its fiber effort.

Kerris held the senior PR role at Apple for 14 years, playing a key role in the launches of products ranging from the iPod and iPhone through to Apple Pay and the Apple Watch. It was thought that she made the decision to leave the company after failing to win the vice-president role vacated by Katie Cotton …

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The top role was instead given to fellow PR director Steve Dowling.

Re/code does not cite a source for its report, but indicates that it was not Kerris. A Twitter spokesman declined to comment.

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