The video accompanying the memo Ahrendts sent to staff last week has been published by Mac4Ever. Apple retail boss Angela Ahrendts clarified some of the details of the Apple Watch and MacBook rollouts that are starting this week. The executive confirmed that for the time being, watch orders will only be available online due to extremely limited supply.
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Regarding the new products, Ahrendts says customer feedback is “overwhelmingly positive” and says the call to limit orders to online-only for the time being was “not an easy decision.” She also confirms that the first pre-order units will begin being delivered this Friday for customers who had 24-hour shipping times on their purchase.
The restrictions are explained as being the result of launching “two amazing new products at the same time,” though Ahrendts is careful to note that these limitations will not last forever. “We love our iconic blockbuster launches that we in do the stores,” she assures workers, “And have absolutely no fear: you will see those. This is just a unique situation.”
On the MacBook front, the video highlights the fact that the new laptop features only a single USB-C port, which changes the process for transferring data from an old Mac to a new one. She urges employees to review training materials on the new procedure to prepare for customers needing help.
Ahrendts says that she will continue to send out video messages each week to employees to keep them updated on the situation for both the Apple Watch and the MacBook launches. You can watch the full video below.