You can add Kanye West to the exclusive club of celebrities with an all-gold Apple Watch Edition with a gold Link Bracelet. The rapper sported the custom made Apple Watch to the Chicago Bulls vs. Cleveland Cavaliers playoff game earlier today, and he wore the watch while performing during a timeout. He also recently wore his Watch to a Louis Vuitton event. West is now the third known individual with this special edition device, joining singer Beyonce and fashion designer Karl Lagerfeld. Meanwhile, many customers are still waiting for their non-all-gold Link Bracelet Apple Watches to arrive. You can see a video of Kanye wearing the Watch during his mini-concert below.
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This made the full gold Apple Watch virtually worthless… :(
I was trying to think of a more sarcastic and succinct retort than yours but I can not. For now, I yield to your wit.
Shouldn’t this be linked to the article “Video shows first hands-on with $400 gold-plated Apple Watch?” ;)
Oh… Now I must have now! (roll eyes).
So much for Jobs’ “technology and the humanities makes the heart sing”. The Edition has nothing to do with tech OR the humanities. But we can says we’ve seen singers wearing them (wait, does Kayne actually sing?).
Cook and co. are doing great things with Apple, but the gold Apple Watch is just an embarrassment to his legacy. It’s not just the fact that crafting with gold places the watch impossibly beyond the reach of the many (precisely what Jobs was not about), but that while celebrities are parading around with something that only the ridiculously wealthy could possibly afford (assuming they weren’t gifted from Apple), many regular customers/early-adopters that have bought it are still waiting for theirs to come in the mail.
Again, Apple is doing really great things, but the Edition just isn’t one of them. And the fact of the lousy roll-out of all the watches adds emphasis to the point.
Totally agree. It seems Cook has taken them down a strange road that Jobs would have never turned on to. I had so much more respect for Apple when Steve was alive. Even the Keynotes have gotten where they seemed forced. Cook doesn’t have Steve’s magic and always sounds the same and scripted. All the parading of the Apple VIP’s with virtually unknowns to 99% of their customers is just so odd. Showing up then plastering pics of them at hoity toity events….very strange.
The gold watch idea wasn’t Cook, that was all Jony Ives.
Ive rather.
No edit button for comments? Lame.
Skins, last time I checked, Cook was the CEO. I have no doubt he was right there with Sir Jony.
At first I felt similar.
But every Apple Watch is the same functional wise so no negatives in UX when you get “only” the Sport model.
So Apple takes money from the rich people by offering them stuff they can show of in public (and feel better about themselves) and – at least partly – invests it into R&D etc. to make great future products that we as “normal” people can afford to buy.
I want the best technology, so as long as we all get the same technology in the products, they can sell platinum bodied MacBooks with a fist size diamond as a power on button, I won’t care.
That’s all crap. Every model provides the exact same features the only difference is how much money you fell like throwing at it. Nobody is forcing you to buy an Apple Watch Edition. Those who buy it is because they can, the same way there are wealthy people who buy diamond crusted iPhones just to show off. Simply put, if you can’t afford a $17k watch, then dont buy one.
I agree! At it makes me sick to think that these “celebs” would have gotten it for free. I hate it! I won’t buy an Apple watch if they are being given for free…… it make me sick!!
so apple has managed to sell three golden watches to rich and crazy. this is a success, people.
I believe they sold around 40,000. Correct me if I’m mistaken
I’ll correct you – you’re mistaken. Nobody outside of Apple knows how many watches have been purchased. The figures you are quoting is by an analyst with his finger in the air.
I thought Kanye hated Apple?
Of course he did – as long as Samsung paid him to do so.
So the next logical thing to say is he like Apple now because they are paying him, or at least gifting him a Gold watch.
You are wrong, he is very outspoken about how great Apple is as a company. impressed with the word of jobs.
Waste of bandwidth reporting any that d-bag does.
That’s just his weekend, kicking around watch.
Wrist detection system would be getting crazy…
I love the self-censor job. haha He might as well not even do it. just let the offensive words fly.
The guy is such a tool… who cares what this goober has?
You, because you took the time to comment instead of reading the title and moving on because you realize he’s a “goober.” :-)
Hey, that’s great. Can I please get my stainless steel link bracelet Apple Watch now?
The thing that is a shame with these Apple watch edition is that it always shows to our faces: you know, you’re not wealthy or cool enoug to possess an exclusive gold Apple watch.
To the exact opposite of what Steve Jobs did.
He made the iPhone and then people could say: I want one! Hey, I’m cool, Iphone is hot: celebrities have the same phone as me! Hey I’m going to buy that same phone ***** is having. The cool phone, the iPhone.
Now all we see is : buy yourself a cheaper Apple watch, we as a company, make some exclusive products, unannounced and unavailable, for the wealthiest and the celebrities.
Your product isn’t hot enough anymore that celebrities have it, you have to make them different version so that they embrace your brand.
The exact opposite of good brand loyalty marketing
That doesn’t look like an Apple Watch. The buttons are to big on the side.
Dear oh Dear.. I wasn’t watching Kanye West flashing around his new all gold Apple Watch. No, no.. I was too busy giggling at his weak performance in front of what is supposed to be ‘his’ home crowd. #sshhhhhhhh Not much love there buddy.
I am getting a little tired of seeing celebrities with their Applewatches, and I do not have mine. A greater percentage of my income is tied up in this purchase than theirs is in their purchases…How about it Apple? Tired of this.
It’s both funny and sad to read some of the comments here. Apple is smart to give the ‘halo’ watches to celebrities. It’s no different than Jordan Brand sending soon-to-be released Air Jordans to celebrities, high-end designers giving or lending $20K+ dresses to celebrities to wear on the red carpet, or jewelers giving or lending super expensive pieces to celebrities. It gets people talking and creates envy among some, as is seen here.
The celebrities are taking a free $10K-17K item and wearing it in public. I don’t see anything wrong with that. Most of you commenting negatively are mad that you don’t have your preordered watches yet, you weren’t given an Apple Watch for free, and these super rich people are throwing that in your face at the request of Apple. Jealousy is a a strong emotion felt by weak people.
I received my Space Gray 42mm with black sports band on launch day 04.24.15. If wear it in public and have yet to see anyone else with an Apple Watch in person. I would hope that I’m not secretly disliked for that by people who see me wearing mine. Relax, people. You’ll get your watches soon and those gold watches will be on eBay for 1/3-1/2 the price this time next year.
Remember when Apple was a cool company?