Following the apparent leak of iPhone 6s Plus packaging last month, an image purporting to show the front of the iPhone 6s box has appeared on Dutch site Techtastic, following the same design theme. Like the iPhone 6s Plus box (shown below), which featured a gold and black fish that looked almost like a flower, the alleged iPhone 6s box shows what appears to be a partially golden fish against an all-white background, matching the gold or rose gold edges of the device. Update: Another image, supposedly showing a black and red fish on a space gray iPhone 6s, has also appeared.

Our reports leading up to the official unveiling of the iPhone 6s and 6s Plus noted that Apple plans to add Motion backgrounds to the new iPhones, paralleling a feature introduced on the Apple Watch. The Apple Watch’s Motion backgrounds include timelapse animations of flowers, butterflies flapping their wings, and jellyfish moving against black backgrounds. New backgrounds containing animated fish and colorful bursts of smoke are expected to debut on the iPhones.

Despite the significant similarities in the alleged iPhone 6s and iPhone 6s Plus boxes, however, there are some details that don’t match up exactly, suggesting that one or both are prototypes of the final packaging…


The iPhone 6 and iPhone 6 Plus shipped in packaging that was minimalistic even by Apple’s standards, featuring nothing more than the basic extruded shape of the device on the top, accompanied by Apple logo and iPhone branding on two sides. By comparison, both of the alleged boxes return to branding on all sides. They also appear to show color screen images and expanded metallic details of the device designs on top, though they differ in the number of elements shown near the speaker: the latest shot shows FaceTime camera and proximity sensors next to the speaker, while the earlier one did not.

It is possible that the latest box image, apparently torn, was discarded as an unfinished iPhone 6 packaging design, but either or both of the boxes might not represent the final packaging. We’ll know more after tomorrow’s special event in San Francisco.


Update: Another image purporting to be of a fish on the cover of an iPhone 6s box, this time space gray with a black, red, and white fish, has appeared online. Reader Hector Carral points out that the fish are likely to be bettas, also known as Siamese fighting fish.

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