Last week, Apple filed a trademark request for an updated HomeKit logo under a Delaware Corporation known as iGuide LLC. The registering representative Stephen Brown has known ties to Apple, as first noted by This particular house-themed logo differs substantially from the logo used on Apple’s HomeKit development pages and within the iOS 9 settings panels. Here’s the current logo for comparison:

Screenshot 2015-09-21 12.32.03

It is unclear what this new HomeKit logo will represent, but there are a few possibilities:

The fact that Apple registered to trademark the new logo under a shell company seems to indicate bigger plans that the company does not want revealed (yet) under their own name.

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