Pebble Time and Pebble Time Steel both launched earlier this year to mixed reviews, and now the company behind two of the most-funded Kickstarter projects ever is at it again. Today, Pebble is launching the Pebble Time Round, its first circular smartwatch…

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“Rose Gold” Pebble Time Round with a white leather band

For the most part, this thing is just a Pebble Time with a new — notably much more attractive — look. All of the previous square watch’s functionality, and even its obnoxiously large bezels necessary for its accompanying color e-paper display, are here. Above everything else, Pebble is really selling the claims that, at 7.5mm thin and 28 grams, this device is lighter and thinner than any other smartwatch on the market.

Pebble says that you can grab the Pebble Time Round in two sizes — 20mm or 14mm — and that you’ll also be able to pick between three different finishes to match your preference. You’ll be able to get the watch in black, silver, and a special-edition “Rose Gold” that will only be available at the 14mm band size. You can also pick from a selection of leather bands when the watch launches.

Thankfully, there’s no Kickstarter campaign in sight this time around. Rather, as a company the size of this one should, Pebble will be offering up the Pebble Time Round for pre-order starting today on its website with shipping starting in November. Additionally, backers of the Pebble Time Steel are being offered a chance to grab the Pebble Time Round at a $50 discount.

The Pebble Time Round will be compatible with iOS devices, as well as those running Android. We’ll be getting our hands on the Pebble Time as soon as we can, so keep your eyes peeled for our full review.

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