Apple today has further expanded the retail availability of Apple Watch, making the device available to purchase online and in stores from B&H Photo. The New York-based retailer currently is stocking 20 variants of the device in both the 38mm and 42mm models and only charges sales tax at time of purchase to customers in New York State.

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Much like Target, Best Buy, T-Mobile, and Sprint retail locations, B&H is stocking the recently announced gold and rose gold Apple Watch Sport variants. In addition to the Sport models, B&H is also offering the stainless steel variant in 38mm and 42mm models. As far as straps go, the retailer has the steel model with the Milanese Loop in stock, as well as the Sport Band. The Classic leather and Link Bracelet bands are not available.

The Space Black stainless steel model is also available through B&H, although it comes with a black Sport Band, not the traditional black Link Bracelet. The Space Black Apple Watch is also only currently available in the 42mm size from B&H, with the 38mm size listed as out of stock. Finally, B&H is also stocking standalone OEM charging cable for Apple Watch.

Apple has been aggressively rolling Apple Watch out to more retailers as the holiday season approaches. The device became available from Best Buy over the summer, while T-Moblie and Sprint began carrying the device at the end of last month alongside the iPhone 6s and iPhone 6s Plus. Target has also recently announced that it will begin carrying Apple Watch in all of its stores by October 25th, with some locations already stocking the device.

Apple has not yet announced how many Apple Watches it has sold since the device’s launch in April, but expanded retail availability as we head into the holiday shopping season will surely help bolster sales. Apple also recently unveiled a new ad campaign centered around Apple Watch that should also improve sales.

Customers can purchase Apple Watch from B&H Photo by either visiting a retail location or via the retailer’s iOS app. It’s important to note that if purchased via the app or online, only New York residents have to pay tax, making B&H a great option for those looking to save a few bucks on their Apple Watch purchase.

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