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Pebble has announced that its first circular smartwatch, the Pebble Time Round, will begin shipping on 8th November, and will be available in Best Buy and Target the same day, priced at $249.99. The watch offers significantly less functionality than the Apple Watch, but a much longer battery-life thanks to its always-on color e-paper display.

This Sunday marks the debut of the world’s lightest and thinnest smartwatch at Best Buy and Target stores in the US, giving customers a chance to see and feel Pebble Time Round in-person. Pebble Time Round will also be available online at Amazon.com, BestBuy.com, Target.com, and Pebble.com.

The smartwatch was first available for preorder back in September.

In addition to the round shape, the latest Pebble also has a slimmer 7.5mm design. It’s available with a choice of bands in 14mm and 20mm widths.

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