Apple Store, UTC in San Diego has been hit with a “Notice of Failed Inspection” through the county’s Price Accuracy Inspection Program for charging customers a higher than advertised price.
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The notice, which Apple has to display in the window of the Apple Store for ten days through November 22, reads:
“This establishment has been fined for overcharge violations found during an inspection on 9/1/2015.
Charging higher than the lowest posted or advertised price, is a violation of Business and Professions Code Section 12024.2.”
We spoke with an employee at the Apple Store, UTC who told us the pricing discrepancy wasn’t related to pricing on Apple’s own products, but rather a third-party accessory. The employee couldn’t confirm the specifics of the violation or pricing blunder.
The program is managed by the County of San Diego Department of Agriculture, Weights, and Measures who routinely inspects pricing at local businesses and enforces the law mentioned above. The department describes the program as regular inspections of “retail locations with automated point-of-sale systems to verify that prices charged to consumers are the same as those posted, advertised, or quoted price. Weights and Measures inspectors also confirm that check-out stands clearly display the price of each item as they are entered into the POS system.”
California has information on the law on its website, which outlines various rules that prevent businesses from overcharging customers in one way or another versus advertised pricing.