Brand loyalty consultancy Brand Keys says that Apple has topped the lists in three of the categories in which it competes: laptops, tablets and smartphones. It wasn’t quite a clean sweep, however – Apple Music lost out to Pandora in the online music category …


The large-scale survey asked 42,792 people to pick their top brands in 72 categories. Other tech winners included Amazon, AT&T, Dropbox, Facebook, Google and Netflix.

Apple of course regularly wins awards, last month picking up arguably the most eccentric when the Apple Watch was named ‘Life enhancer of the year.’ 9to5Mac readers picked the Watch as Apple Product of the Year last year.


FTC: We use income earning auto affiliate links. More.

About the Author

Ben Lovejoy's favorite gear