It wasn’t all that long ago that Taylor Swift was boycotting Apple Music over artist compensation, but Eddy Cue and company quickly turned that around and now the global pop star is starring in the latest Apple Music ad … with a face-smacking twist.
The minute-long ad spot features Taylor Swift preparing for a cardio workout (no Apple Watch though) using Apple Music’s activity playlist section to find a running mix playlist called #GymFlow (it’s real) featuring hip-hop artists Drake and Future (no strangers to Beats 1) … all from a rose gold iPhone 6s and these flash blue Powerbeats2 Wireless Beats.
Then a series of multitasking cardio activities play out on the treadmill, the shot pulls back, and in the words of Steve Jobs, “boom!” … somewhat fitting for April Fools’ Day, the tagline calls Apple Music ‘distractingly good’ then ends with the three-month free trial reminder that was the center of the Taylor Swift drama last year.
That’s one way for Apple not to show its age, today, right? Taylor Swift, of course, has been heavily featured throughout Apple Music and Beats 1 during its first year with exclusive access to her 1989 album, an Apple-backed 1989 World Tour movie that only Apple Music subscribers can access, and interviews with Beats 1’s Zane Lowe to talk about the album and tour. And now Taylor Swift is helping sell Apple Music. Nice win for Apple.
https://twitter.com/taylorswift13/status/715880947195863040
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They haven’t put a good ad out since I’m a Mac… Now they just rely on celebrities and it’s lame. The cookie monster ad was particularly dreadful and I have yet to see a compelling Apple Watch ad.
Anyone who doesn’t love Cookie Monster is dead inside. How can you not empathize with him? Joking aside, they don’t just rely on celebrities. They use celebrities, but their adds always focus on the features of their products. I really disliked those ‘I’m a Mac’ adds, because instead of actually showing a product, they just made unfair generalizations about PCs. But that’s just my opinion.
I completely disagree with you, the I’m a Mac ads were critically acclaimed. Celebrities in ads are a crutch. 1984, Think Different, I’m a Mac. I want them to get back to that. The best ads have almost nothing to do with a product. That’s why Microsoft and Samsung ads suck. They’re all about hey look at this charger, it doesn’t work with iPhone! Ok… a lightning cord doesn’t work with your phone what’s the difference… I want them to put out ads that breed emotion.
Pretty obvious now that whole Talor Swift/Apple Music thing was a PR stunt. Yuck. Eddy Cue needs to go now.
Hahaha, what? Why would he go? Because you personally dislike how he’s handled some things? Apple Music has been an enormous success, by what reasonable measure has he underperformed enough to warrant his replacement?
Oh wow, didnot see that coming. Nice! Swift getting in those subscriptions for sure.
I hate Taylor Swift, but I am ok with this.
good face plant.
Looks like Taylor Swift just did the ad for the Free Three month subscription
Why would you not post a link to the ad?
The tweet with said ad is imbedded above
Apple PR must have done something on Taylor to get her for this ad. She already tried to push Apple into the corner, and now making a return with promoting an Apple Music – if I am not wrong, the same service that got her offended in the first try.
They addressed her grievances within days of her original complaint. She’s since offered her albums, and an exclusive video from her tour on Apple Music. Both benefit tremendously from the relationship.
o O
and still no proof Taylor Swift has a bellybutton. I am beginning to think she is one of the pod people.
You can see where the double is, the hair changes shape and length as she starts to get up off the floor.
really? and I thought that the real taylor swift did the stunt :D
I hate Apple latching on to this woman for whatever reason. Not something I would ever listen to.
Good grief. There’s a worthwhile comment. 🙄
She can do an Apple Music ad but can’t use Apple Connect. :(