Apple has always provided a dedicated press page for journalists where you could get the latest press releases and .TIF images for our reports. However with journalism changing to a more social endeavor, Apple today launched Apple Newsroom which is a much more Social and blogger friendly format for sharing news articles. Each newsroom post has a link shortener, Twitter, Facebook and direct email links and many more inline media and images than the previous Press pages.
Newsroom ‘stories’ are more like Apple’s own published work and less like a service for journalists. We of course will be linking to Newsroom whenever we can.