Adele does U-turn, allows ’25’ album to stream on Apple Music & other services

Adele said last year that her long-awaited follow-up album ’25’ would not be available for streaming, telling Time magazine that ‘music should be an event’ and streaming was ‘a bit disposable.’ However, Billboard revealed that she had now changed her mind, and the album is indeed available to stream today on Apple Music, Spotify, Tidal, Google Play and other services.

The decision may have been influenced by ratings …

As Engadget notes.

’25’ spent 10 non-consecutive weeks on the Billboard 200 chart, and now that streaming is factored into those rankings, it stands to get a boost at the end of the week.

Previously, only three of the singles from the album were available on streaming services.