While Apple is offering its doubled-capacity iPhone 7 in the U.S. for the same price as last year’s 6s, the UK and other European countries are not so fortunate. Apple has increased UK prices by between 11% and 15%, depending on the model.
It’s not just iPhone prices, either – similar increases have been made to the cost of the iPad range and various Apple accessories …
The price rises reflect the fall in value of the pound since the UK voted to leave the EU. The pound is currently worth 11% less against the dollar than its pre-referendum average, and has fallen as far as 15% below – which is where some are predicting it will eventually stabilize. Apple’s new UK pricing mostly falls right within this range.
The Euro also took a hit from the Brexit vote over fears that the UK’s decision to leave the EU might lead to referendums in other countries, but the Euro hasn’t been hit as badly as the pound, with Eurozone countries consequently seeing more modest price hikes.
UK pricing on the iPhone 7 is as follows:
- iPhone 7, 32GB: £599
- iPhone 7, 128GB: £699
- iPhone 7, 256GB: £799
- iPhone 7 Plus, 32GB: £719
- iPhone 7, 128GB: £819
- iPhone 7, 256GB: £919
The iPad Pro now starts at £549 for the 9.7-inch model and £729 for the 12.9-incher, with the Apple Pencil also increasing in price from £79 to £99.