iPhone 7/Plus pre-orders all-time record, says T-Mobile, shattering iPhone 6 numbers [U]


T-Mobile has reported that pre-orders for the iPhone 7 and 7 Plus have shattered sales records, with orders four times higher than the iPhone 6.

iPhone 7 and 7 Plus are a home run at T-Mobile. Pre-orders for Apple’s latest have already shattered sales records in the first four days – up more than 4x over the smash-hit iPhone 6. And Friday set a single day sales record for any smartphone ever in T-Mobile US history.

Sprint is also reporting almost four times as many orders for the iPhone 7 this year, though its comparison was against the 6s …

Sprint says that pre-orders are up more than 375% over three days when compared to last year’s numbers.

Many had suspected that iPhone 7 sales might be disappointing given a similar design to the 6/6s, suspicions heightened by Apple’s announcement that it would not be revealing opening weekend sales figures. Apple’s guidance for the quarter also suggested that the company would see a significant year-on-year decline in sales.

It will be extremely interesting to see whether the announcement is mirrored by AT&T and Verizon, as both T-Mobile and Sprint have gained in popularity over the past couple of years. But investors seem to be happy to see the news …

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iPhone 7

Apple's iPhone 7 and 7 Plus were announced on 7th September 2016

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Ben Lovejoy

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!

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