screen-shot-2016-12-05-at-8-14-17-pm

As we head into the holiday season, Apple is continuing to push its latest iPhone 7 lineup. This evening, the company shared a new advertisement highlighting the dual-camera capabilities of the iPhone 7 Plus and its real-world applications.

The ad starts by showing a professionally shot clip of kids reenacting Romeo and Juliet. The video then cuts away to show that what we’re actually seeing is a school production of the play with a parent proudly video taping their child in the play.

The parent is using an iPhone 7 Plus to record the play and is seen using the zoom capability of the built-in Camera app to get a closer shot of the scene.

Apple closes the ad with a pair of tag lines. First, the company touts that “Your movies look like movies on iPhone 7,” implying that the iPhone 7 Plus is capable of studio-like camera capabilities. Apple closes the ad completely, however, with the “practically magic’ tagline that it has used for the iPhone 7 in the past.

The new ad comes following Apple’s annual holiday ad, which this year was called “Frankie’s Holiday” and showed an iPhone-toting Frankenstein. This was notable because Apple’s holiday ad has traditionally focused on a wide array of its products, not just an iPhone.

Today’s new ad can be seen below. Let us know what you think of it in the comments.

FTC: We use income earning auto affiliate links. More.


Check out 9to5Mac on YouTube for more Apple news:

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author