As we head into the holiday season, Apple is continuing to push its latest iPhone 7 lineup. This evening, the company shared a new advertisement highlighting the dual-camera capabilities of the iPhone 7 Plus and its real-world applications.

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The ad starts by showing a professionally shot clip of kids reenacting Romeo and Juliet. The video then cuts away to show that what we’re actually seeing is a school production of the play with a parent proudly video taping their child in the play.

The parent is using an iPhone 7 Plus to record the play and is seen using the zoom capability of the built-in Camera app to get a closer shot of the scene.

Apple closes the ad with a pair of tag lines. First, the company touts that “Your movies look like movies on iPhone 7,” implying that the iPhone 7 Plus is capable of studio-like camera capabilities. Apple closes the ad completely, however, with the “practically magic’ tagline that it has used for the iPhone 7 in the past.

The new ad comes following Apple’s annual holiday ad, which this year was called “Frankie’s Holiday” and showed an iPhone-toting Frankenstein. This was notable because Apple’s holiday ad has traditionally focused on a wide array of its products, not just an iPhone.

Today’s new ad can be seen below. Let us know what you think of it in the comments.

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