While there may be many tales of doom-and-gloom surrounding the iPhone X at present, Kantar says that the flagship iPhone made it into the top three rankings in all of the regions it monitors during the last month of the year.
The flagship iPhone X made it into the top three best-selling devices in the month of December across Europe, Urban China, Japan, Australia and the United States …
The achievement vindicates Apple’s pricing of the iPhone X, argues the company.
The full results for the last quarter of the year show that Apple’s decision to release three new handsets over a staggered period, including the ultra high-end iPhone X, has been a sound one. With Apple’s existing release structure, expectations would always be that the flagship model would be the top selling device in key developed markets, but with the premium price of iPhone X, real life affordability has come into play. Given that in December iPhone X made it into the top three best-selling devices across all key regions, particularly in urban China where it was the top selling model, the pricing strategy seems to have been vindicated.
All three of Apple’s latest phones helped the company achieve ‘strong results’ in China, Japan, Australia and parts of Europe.
There was mixed news in Apple’s home market, says the company.
iOS loyalty reached a new high of 96% in the US, though its sales share fell 0.5 percentage points to 43.9% in the country.
Apple and Samsung account for more than two-thirds of the US market, with a combined share of 70.8%.
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